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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. A Marketing Cloud admin is tasked with overhauling the data model for Enterprise. While the current data model is isolated to the email channel and there are plans to expand to both SMS and Push channels in the near future.
Which three data preparations should be made to retain high data quality in the new mode? Choose 3 answers.

A) Normalize data and fields to prevent redundancy.
B) Identify and assign appropriate keys to tie records together.
C) Ensure every data source has a sendable field.
D) Ensure all available data is included.
E) Remove nonessential data for marketing purposes.

2. A Consultant has a data extension that contains all current product information. The customer wants to refresh data each morning by importing a CSV containing today's product catalog. The product catalog is never the same; products can be added and removed. Which import type should be used?

A) Overwrite
B) Update Only
C) Add/Update
D) Add Only

3. A Marketing Cloud admin wants to configure a new keyword for an upcoming SMS campaign. After entering the desired keyword CELEBRATION, the admin notices the keyword is unavailable.
What issue could the admin be facing?

A) Keyword fails to meet content standards
B) Keyword is used within another business unit
C) Keyword has too many characters
D) Keyword is a reserved word

4. Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest -value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond.
Which three criteria should the customer use to create an audience for this campaign?
Choose 3 answers

A) Conversion Rate
B) Proximity to Store
C) Lifetime Purchase Value
D) Last Purchase Date
E) Ages in Household

5. To prevent retention of stagnant data, Northern Trail Outfitters (NTO) wants any inactive data stored in data extensions to be cleared after 12 months.
What action should NTO take?

A) Configure the Enterprise-wide default retention to one year
B) Apply a row-based retention to each data extension as it is created, set to 12 months
C) Configure the business unit data retention setting to 12 months
D) Set inactive date to be automatically cleared after one year, but is recoverable

Solutions: