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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters is preparing to send a promotional email. The audience file was loaded into a data extension but does not display for Marketing Cloud admin scheduling the send.
What should the admin confirm to resolve the issue?

A) The data extension contains a Salesforce ID
B) The data extension is marked as Sendable
C) The Data extension is marked as Sendable and Testable
D) The data extension is linked using the Contact Key

2. Which activity should be used for multivariate content testing within Journey Builder?

A) Decision Split
B) Random Split
C) Content Split
D) Engagement Split

3. Northern Trail Outfitters has the Discover Reporting Tool.
Which two report types could help them drive mobile adoption strategy?
Choose 2 answers

A) Email Performance by Device
B) Email Sending Performance Report
C) Time Between Send and Engagement
D) Deliverability Complaint Rate

4. A Marketing Cloud admin is asked by the marketing team to ensure a default Header and Footer be added to emails.
Where under Setup could this be created?

A) Campaign Settings
B) Emails Studio Settings
C) Account Settings
D) Content Builder Settings

5. Northern Trail Outfitters runs a nightly automation consisting of a File Transfer and a File Import. Following an update from the engineering team, the automation began failing. The Marketing Cloud admin suspects the CSV file now has an invalid format.
How could the admin receive a file of the bad data rows to confirm this theory?

A) Update the Import definition to include a notification email address
B) Update the automation to include a notification email address for Runtime Errors
C) Move the Import definition to its own automation and include a notification email address
D) Move the File Transfer to its own automation and include a notification email address

Solutions: