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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey.
Which data setup should they use for decision splits?

A. Contact Data using Synchronized Data Sources
B. Contact Data Mapped through Salesforce Marketing Cloud Profile Attributes
C. Journey Data using CRM Report Data Copy or Import activity to Salesforce Data Extension
D. Journey Data queried from main data extension

Question 2

Northern Trail Outfitters wants to create a query to populate a data extension with email subscribers who belong to a specific publication list.
Which Data View could they use to achieve this?

A. PublicationSubscriber
B. ListSubscribers
C. Subscribers
D. EnterpriseAttribute

Question 3

Northern Trail Outfitters has integrated their Marketing Cloud account with their Salesforce sandbox. In what order should the steps be performed to refresh the sandbox in their integrated account?

A. Disconnect / Refresh / Reconnect / Synchronize / Authenticate
B. Refresh / Disconnect / Reconnect / Synchronize / Authenticate
C. Refresh / Disconnect / Reconnect / Authenticate / Synchronize
D. Disconnect / Refresh / Reconnect / Authenticate / Synchronize

Question 4

A customer wants to send an email confirming opt-in when someone signs up for their emails via a form on their website. The email should arrive within a few minutes of completing the form, and all of the form data needs to be stored in Marketing Cloud to personalize the outgoing email. The customer has access to a developer for working with APIs, but they want to be able to change the email creative without involving the developer.
What should a consultant recommend?

A. Use a Send Email activity in Automation Studio to run hourly and deploy emails.
B. Use the WSProxy via SSJS to deploy the email after capturing form data.
C. Use a SQL Query activity in Automation Studio to run hourly and deploy emails.
D. Use a Triggered Send Data Extension to capture form data and deploy the email.

Question 5

Northern Trail Outfitters has a master data extension of 880,000 subscribers they want to randomly split into
11 groups to test different messaging strategies.
How could this be accomplished?

A. Create a random data extension within Contact Builder.
B. Create a random data extension within Email Studio.
C. Use Journey Builder with a random split activity.
D. Use Automation Studio with a random split activity.

Solutions: