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Exam Code: Salesforce-Marketing-Associate
Exam Name: Salesforce Certified Marketing AssociateExam
Certification Provider: Salesforce
Corresponding Certification: Marketing Cloud Associate
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Salesforce Salesforce-Marketing-Associate Exam Syllabus Topics:

SectionWeightObjectives
Marketing Concepts28%- Digital Marketing Fundamentals
  • 1. Marketing channels and engagement
  • 2. Marketing terminology and concepts
  • 3. Customer journey basics
Data and Analytics15%- Reporting and Data Concepts
  • 1. Performance analysis fundamentals
  • 2. Basic marketing metrics
  • 3. Data management concepts
Email Marketing Best Practices22%- Email Campaign Fundamentals
  • 1. Deliverability basics
  • 2. Email design principles
  • 3. Subscriber permissions and compliance
Marketing Cloud Engagement Basics25%- Platform Navigation and Features
  • 1. Journey Builder basics
  • 2. Audience segmentation fundamentals
  • 3. Email Studio overview
Marketing Cloud Engagement Ecosystem10%- Salesforce Ecosystem Knowledge
  • 1. Customer engagement strategy
  • 2. Marketing Cloud use cases
  • 3. Core Salesforce platform awareness

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  • Data and Analytics (15%)
  • Marketing Cloud Engagement Basics (25%)
  • Marketing Concepts (28%)
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Salesforce Certified Marketing AssociateExam Sample Questions:

A marketing associate at Cloud Kicks has a list of contacts that needs to be imported into a data extension which has the following three attributes:
*ContactID contains the unique identifier for the contact
*MobileNumber contains the mobile number of the contact
*EmailAddress contains the email address of the contact
Which option should the associate use as the primary key of the data extension to ensure no duplicates are included in the data?

  • A. MobileNumber
  • B. EmailAddress
  • C. ContactID
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).

The marketing team at Cloud Kicks has identified an audience for their upcoming journey that will refresh daily using a data filter in Automation Studio.
Which entry source should an associate use for the journey?

  • A. Data Extension
  • B. Salesforce Data Entry Event
  • C. Audience
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).

. Northern Trail Outfitters (NTO) sends promotional emails with varying sender names and addresses based on the nearest store location to each subscriber. This feature has been scripted by NTO's Marketing Cloud Engagement developer. Each time a marketing associate sends out an email, they need to ensure this feature is activated.
Which setting in the email send flow controls this?

  • A. Delivery Profile
  • B. Sender Profile
  • C. From Address Management
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).

Cloud Kicks recently sent a flash sale email to a data extension containing 1,300 subscribers. The email tracking report shows the email was only sent to 950 subscribers.
What caused the discrepancy?

  • A. The data extension was not marked as sendable.
  • B. An exclusion list was applied at send time.
  • C. The personalization string in the email was written incorrectly.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).

A marketing associate is tasked with making changes to an existing journey by reordering the emails it contains.
How should the associate meet this requirement?

  • A. Create a new journey.
  • B. Create a new journey version.
  • C. Copy the existing journey.
Reveal Solution  Discussion  0

Correct Answer: B  🗳️

Explanation: Only visible for Lead2PassExam members. You can sign-up / login (it's free).

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