Exam Name: SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation
Certification Provider: SAP
Corresponding Certification: SAP Certified Technology Associate
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C_C4H225_11 Exam Certification Details:
| Duration: | 180 mins |
| Exam: | 80 questions |
| Level: | Associate |
| Languages: | English |
| Sample Questions: | SAP C_C4H225_11 Exam Sample Question |
| Cut Score: | 71% |
SAP C_C4H225_11 Certification Exam Topics:
| Topic Areas | Topic Details, Courses, Books |
|---|---|
| Product Overview 8% - 12% | Explain how the Strategic Dashboard helps measure the impact of marketing campaigns, how to categorize the customer base based on value, what Tactics are used for. Explain the basics of contact segmentation, what channels are availabe for marketing users. What kind of ecommerce integrations are available? What are product recommendations for? What are the ways to measure results? Trend reporting, bounce management, allowlists, User management. |
| Account Creation and Settings > 12% | Describe DNS settings, SSL certificates, Email channel setup and compliance, account security settings |
| Analytics and Insights 8% - 12% | Describe Analytics and Revenue Analitics, Channel Analytics. |
| Campaign Management > 12% | Explain VCE, ESL, CRM ads, Mobile Engage push and In app, Automations (AC and Interactions) Open Time content, Web Channel, Predict, SMS. |
| Data Integrations Advanced > 12% | Explain SAP Emarsys Customer Engagement API, platform integrations, product data integration, sales data onboarding. |
| Data Collection and Contact Management > 12% | Explain Contact management, Smart Insight, Web Extend, Relational Data, SI onboarding, Magento onboarding. |
SAP C_C4H225_11 Exam Description:
The "SAP Certified Technology Associate - SAP Emarsys Customer Engagement Implementation" certification exam verifies that the candidate has the fundamental and core knowledge required for the technology consultant profile. This certificate proves that the candidate has an overall understanding and can implement the knowledge practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this exam.
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SAP C_C4H225_11 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Product Overview | - Ecommerce integrations overview - Contact segmentation basics - Strategic Dashboard and campaign impact - Trend reporting and bounce management |
| Data Collection and Contact Management | - Smart Insight - Web Extend data - Contact management - SI onboarding / Magento onboarding - Relational Data |
| Campaign Management | - Mobile Engage push and in-app messaging - CRM ads - Open Time content and Web Channel - Automations and Interactions - VCE and ESL |
| Account Creation and Settings | - Account security settings - Email channel setup and compliance - DNS and SSL setup |
| Analytics and Insights | - Channel Analytics - Describe Analytics and Revenue Analytics |
| Data Integrations Advanced | - Sales data onboarding - Platform integrations - SAP Emarsys Customer Engagement API - Product data integration |
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