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IBM M2020-615 Exam Syllabus Topics:

SectionObjectives
Competitive Positioning- Comparison with market alternatives
  • 1. Oracle EPM positioning
    • 2. SAP Analytics Cloud overview
      Performance Management Solutions- IBM Planning Analytics (TM1)
      • 1. Planning, budgeting and forecasting capabilities
        • 2. In-memory analytics architecture
          - Financial and operational planning use cases
          • 1. Enterprise budgeting workflows
            • 2. Scenario modeling and what-if analysis
              IBM Business Analytics Portfolio Overview- IBM Analytics positioning and value proposition
              • 1. Business Analytics market overview
                • 2. IBM Analytics differentiation
                  Sales Enablement and Use Cases- Industry applications
                  • 1. Sales performance management
                    • 2. Finance planning and consolidation
                      - Customer value messaging
                      • 1. Cloud and hybrid deployment benefits
                        • 2. ROI and efficiency improvement messaging

                          IBM Business Analytics Performance Management Sales Mastery Test v2 Sample Questions:

                          1. A prospect is interested in IBM Cognos TM1, but they are concerned that its built-in reporting capabilities are too limited. Which IBM Cognos product can be combined with TM1 to support broader reporting needs?

                          A) IBM Cognos Enterprise
                          B) IBM Cognos Controller
                          C) IBM Cognos Statistics
                          D) IBM Cognos Business Viewpoint


                          2. Which of the following is a characteristic of an organization utilizing IBM Cognos TM1 for their enterprise planning, analysis and forecasting processes?

                          A) Connected across finance and operations
                          B) Extensive use of Excel for modeling plans
                          C) Solution is owned by IT
                          D) Lengthy and infrequent forecast


                          3. What is the major factor differentiating IBM's Business Analytics solutions from competing business analytics vendors?

                          A) Ability to share findings through collaboration
                          B) Ability to access all data, for all roles, across all time horizons, for all decisions
                          C) Ability to build and automate business processes
                          D) Segmented views and processes tailored to specific departments


                          4. A prospect is interested in IBM Cognos Incentive Compensation Management, but has been told by a competitor that the built-in capabilities are too limited. Which differentiator would you highlight in order to demonstrate how ICM can easily meet different and changing needs?

                          A) Business User Friendly
                          B) Performance & Scalability
                          C) Integrated Product
                          D) Flexibility


                          5. Which office often receives the greatest share of performance management budget and is increasingly a strategic sponsor on enterprise-wide performance management initiatives?

                          A) Finance
                          B) Sales
                          C) Customer service
                          D) Operations


                          Solutions:

                          Question # 1
                          Answer: B
                          Question # 2
                          Answer: A
                          Question # 3
                          Answer: D
                          Question # 4
                          Answer: B
                          Question # 5
                          Answer: A

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