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Google adwords-reporting Exam Syllabus Topics:

Google Reporting and Analysis Exam Practice Test Sample Questions:

1. Kenny is a Search Engine Marketing Consultant for a client who sells printing services over the web. Kenny has designed the website, completed SEO work on the site, helped the client with Google AdWords, and has just today installed the Google Analytics tracking code throughout the site. A few hours after the installation of Google Analytics code, Kenny can't see the statistics in Google Analytics about the client's site. What do you suspect is the cause of problem?

A) Kenny should wait for at least 24 hours before expecting to see the statistics generated.
B) Kenny won't see the statistics on the client's site because he's also using Google AdWords.
C) The client's site probably hasn't had any visitors yet.
D) Kenny won't see statistics on the client's site - only the client can access their statistics in Google Analytics.

2. Doug is a Google AdWords consultant to a client who is using conversion tracking. The client's goal is to bring web visitors to his website, and to get the clients sign up for a free newsletter. The client does not sell a product or service as a result of the conversion, but only the free newsletter is offered. The client has asked Doug to calculate the return on investment, for the conversions that have been made as a result of the Google AdWords campaign. If the client is not selling a product or service, how can Doug find the return on investment?

A) You can't track the ROI if there's nothing for sale as a result of the conversion.
B) Doug needs to know what the final cost of the newsletter would be.
C) Doug would need to know the value of the newsletter.
D) Doug needs to know the product cost of the client, to find the return on investment.

3. There are three primary goals for reporting and reviewing reports in Google Analytics according to Google. Which of the following is NOT a primary goal of using Google Analytics?

A) Maximizing conversions of your website
B) Increasing web revenue
C) Decreasing unnecessary costs
D) Driving valuable traffic

4. Alice is a Google AdWords consultant for the HNN Company. She has created several ads for a campaign for her client and has configured tracking for performance and conversions. Her client wants to know why Alice is so interested in conversions because a sale is a sale. The client believes that as long as the sale is greater than the cost of the ad, everything's fine. Which of the following is the best reason to track performance and conversions for the client?

A) Alice can see from where people are clicking.
B) Alice can see how good of a job she's doing.
C) Alice can see when people are buying products.
D) Alice can see which clicks are most valuable.

5. Which of the following is used to promote Brand awareness?

A) Google content network
B) Google Analytics
C) Keyword tool
D) Google AdWords

Solutions: