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Facebook Certified media buying professional Sample Questions:

1. You have an ecommerce site and would like to reach people who have dropped off in the past 12 months but leave out everyone who have made a purchased in the past 6 months.
What audiences do you need to achieve this goal?
Choose only ONE best answer.

A) You should include people who have made purchases in the past 12 months and past 6 months.
B) You should include purchase events from the past 12 months and exclude purchase events from the past
6 months.
C) You should exclude purchase events from the past 6 months and include purchase events from the past
12 months.
D) You should exclude people who have made purchases in the past 6 months.
E) You can't build this type of audience or segmentation.

2. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) Yes, but only if they are also employees of the Business Manager Account.
B) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
C) No, since they are employees and not administrators at the Business Manager Account.

3. A client you are consulting for is a fashion shoe store. They buy branded shoes at a discount and sell them through their website for young professionals.
They have a batch of 100 high-heel red shoes (sizes 32-38) in their warehouse, based in Miami, that would like to sell quickly.
They've build a core audience with the following characteristics:
- Female
- Age range 25-45
- Geographic area United States and Canada
- Interest in fashion and high heels
- Interests in red color
What recommendations do you give them to improve their audience targeting?
Choose only ONE best answer.

A) Include interest in shoe sizes 32-28
B) Take out the "red color" interest
C) Increase age range to 20-60
D) Take out "Canada" from geographic targetting
E) Include Mexico in countries being targeted

4. You client would like to promote a new product with five different posts. You need to set up a campaign with different ads in order to test five videos for a specific audience. They would like to reach as many people as possible with their new campaign in order to maximize awareness of the new product launch.
Your community manager has selected post interaction campaign as the objective and gave each ad set a budget of $900.
After a week of running the campaign you see the following results:

You still have $4,500 in your campaign budget to spend over the course of the next two weeks. How do you optimize your campaign?
(Select all that apply)
Choose ALL answers that apply.

A) You should decrease your budget to $3,000
B) You should switch your campaign objective from post interaction to brand awareness.
C) You should increase the budget from ad #5
D) You should switch the budget from ad #4 to ad #2.
E) You should use budget optimization for your campaign.
F) You should delete all ad sets and have leave just one.
G) You turn off Ad #1

5. What roles within your Business Manager can view insights for your Page in Audience Insights?
(Select all that apply)
Choose ALL answers that apply.

A) Page Analyst
B) Fan Page Admins
C) Page Advertiser
D) Fan Page Analyst and Ad Account Admin
E) Ad Account Admins

Solutions: