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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. What is the best data source to understand how a Retailer is performing in a Category versus their competitors in the market?

A) Syndicated Panel Data
B) Retailer POS Data
C) Retailer Loyalty Data
D) Syndicated POS Data

2. Which of the following best defines the key stages and components of a retail supply chain?

A) The financial planning and budgeting for inventory purchases
B) The processes and systems that ensure product flow, reduce waste, and impact freshness, cost, availability, and customer satisfaction
C) The marketing strategies used to promote products to customers
D) The transportation and storage of goods from manufacturers to warehouses

3. What is the primary purpose of a promotional strategy?

A) To manage supply chain operations and inventory levels.
B) To determine the pricing strategy for all products in the store.
C) To drive product awareness, increase sales, and influence shopper behavior through targeted promotions.
D) To create a long-term business plan for overall company growth.

4. What are the three steps of Rolfe's Reflective Model for storytelling?

A) 'Who?', 'What Happened?', and 'What Now?'
B) 'What If?', 'Why Not?', and 'What's Next?'
C) 'Why?', 'How?', and 'What Next?'
D) 'What?', 'So What?', and 'Now What?'

5. Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A) Increase in Units per Trip
B) Increase in Dollars per Unit
C) Increase in Number of Households
D) Increase in Total Baskets

Solutions: