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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which configurations should be checked when data analysis results appear inconsistent?
(Select two.)
Response:

A) Profile Permissions
B) Data Ingestion Rules
C) Event Filters Applied
D) Campaign Priority Settings

2. Which settings should be enabled when analyzing data for customer segmentation?
(Select two.)
Response:

A) Enable Real-Time Data Refresh
B) Schedule Data Ingestion Checks
C) Apply Event Filters for Specific Actions
D) Use Profile Merge Policies

3. What is the primary benefit of organizing projects in logical folders in Adobe CJA?
Response:

A) Reduces data storage costs
B) Increases campaign execution speed
C) Enhances customer data segmentation
D) Improves report sharing efficiency

4. A business team is curious what percentage of web visitors are known vs. anonymous. A visitor becomes known when they either create an account or log in for the first time on a new browser. Creating an account or logging in appends a Customer ID to the user's web events.
What calculated metric can be built to display the percentage of web visitors that are known?
Response:

A) (Customer ID exists (People)) / People

B) (Customer ID does not exist (People)) / People

C) (Customer ID exists (People)) / (Customer ID does not exist (People))

5. A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:

A) Share the report through email only.
B) Grant edit access to each individual user.
C) Put the report in the Company folder.
D) Grant edit access to the specific user group.

Solutions: