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Salesforce Certified B2C Solution Architect Sample Questions:

1. A service organization has a long lifecycle for customers that start as a lead and move through opportunity to active and former customer states. The organization wants to use Sales Cloud and Marketing Cloud as their core customer engagement platforms.
Which two considerations should a Solution Architect keep in mind when setting up this multi-cloud use case?
Choose 2 answers

A) Allow both the lead record to generate a contact in Marketing Cloud and the contact record to generate a contact in Marketing Cloud.
B) Enable the 'Prevent Duplicates for Lead Conversion' setting when configuring Marketing Cloud Connect to prevent converted contacts from generating a duplicate contact.
C) Ensure that when a lead is converted to a contact that the Lead ID is mapped to a custom field on the Contact to be used as the referenced with the Subscriber ID in Marketing Cloud and avoid duplicate records.
D) Set up the contact object with a specific record type 'Lead' that mimics the standard lead object to prevent the duplicate contact from being created in Marketing Cloud.

2. A company uses B2C Commerce, Marketing Cloud, and Service Cloud and requires that customers create an account before making their first purchase.
Which system creates the customer ID and which system creates an additional ID to use as the customer primary record?

A) B2C Commerce creates a customer ID but the primary record should be created through Service Cloud.
B) A B2C Commerce creates a customer ID and an additional ID to be used as the primary record.
C) Marketing Cloud creates a customer ID but the primary ID should be created through B2C Commerce.
D) Service Cloud creates a customer ID and an additional ID to be used as the primary record.

3. A merchant wants to store past purchase history in Marketing Cloud to use for segmentation and personalization of promotional emails.
All data must be encrypted at rest to comply with the merchant's security standards.
Which solution is appropriate?

A) Field Level Encryption
B) Tokenized Sending
C) Shield Platform Encryption
D) Transparent Data Encryption

4. A company recently launched their ecommerce sites for three countries: Australia, New Zealand, and Singapore. The company is now looking to set up marketing automations using Marketing Cloud.
Their B2C Commerce is configured with two realms: ANZ and SE Asia. Each country has a site within their respective realm: Australia and New Zealand sites are within ANZ and Singapore is within SE Asia.
Which account hierarchy should a Solution Architect recommend for the Marketing Cloud set up?

A) Use a separate Marketing Cloud tenant for each realm and map business units to sites within each realm
B) Use a single Marketing cloud tenant and map business units to each realm
C) Use a single Marketing Cloud tenant and map business units to each site irrespective of the realm
D) Use a separate Marketing Cloud tenant for each site

5. A US-based pet superstore wants to build a stronger relationship with their customers by offering an ominichannel, seamless experience at each customer interaction. Currently, they have over 1,500 stores, and numerous pet websites, services, and applications that are siloed, which is a major functional pain point.
Recently, they purchased Service Cloud and B2C Commerce and want to integrate their systems as part of their digital transformation.
Which design and approach should a Solution Architect recommend for a robust and scalable multi-cloud integration?

A) Implement an integration solution using an outbound messaging design pattern and Salesforce Connect as the integration approach, to connect the multiple clouds and on-premises applications.
B) Build multiple point-to-point application integrations connecting the multi-cloud and on-premises applications using SOA (Service-Oriented Architecture) and SOAP web services.
C) Build an application network by adopting an API-led connectivity approach that packages underlying connectivity and orchestration services as easily discoverable and reusable API building blocks.
D) Implement a custom integration solution using lightweight middleware tools like Jitterbit or Talend.

Solutions: